Index
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What does eco-friendly clothing mean?
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Why choose eco-friendly clothes today
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Ecological and low environmental impact materials
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How to truly recognize a sustainable garment
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Environmental and social benefits of eco-sustainable fashion
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Where to buy eco-friendly clothing in Italy
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Altramoda: the benchmark for green fashion
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Frequently asked questions about eco-friendly clothing
1. What does eco-friendly clothing mean?
When we talk about eco-friendly clothing, we mean garments designed, manufactured, and distributed with minimal environmental impact. This means choosing natural or recycled fibers, reducing waste during production, eliminating toxic chemicals, and ensuring ethical working conditions for those who produce them.
An eco-sustainable garment is not just a style choice, but an act of responsibility towards the planet, people, and the future.
2. Why choose eco-friendly clothes today
We all know how impactful conventional fashion can be: it's estimated that the fashion industry is responsible for around 10% of global CO2 emissions and consumes billions of liters of water every year. Furthermore, many of the garments produced end up in landfills or are burned.
Choosing eco-friendly clothing means challenging this paradigm and embracing a fashion style that respects the environment and people. It also means investing in quality garments designed to last, rather than disposable products that deteriorate after just a few washes.
3. Ecological and low environmental impact materials
One of the key aspects of eco-friendly fashion is the choice of materials. Here are some of the most commonly used:
- Organic cotton : grown without pesticides or chemical fertilizers, it drastically reduces soil and groundwater pollution.
- Hemp : resistant, breathable, grows quickly and requires little water.
- Linen : naturally antibacterial, biodegradable and long-lasting.
- Lyocell (TENCEL™) : Made from wood pulp in a closed-loop, sustainable, non-toxic process.
- Modal : derived from beech, it has excellent breathability and an excellent aesthetic result.
- Recycled fabrics : obtained from old clothes or PET bottles, they help reduce waste and resource consumption.
These materials offer high performance, comfort on the skin and a significantly lower environmental impact than traditional synthetic fibres.
4. How to truly recognize a sustainable garment
Sustainability isn't always visible to the naked eye. To ensure a garment is truly eco-friendly, it's helpful to pay attention to a few indicators:
- Environmental and social certifications : such as GOTS, OEKO-TEX, Fairtrade, PETA Approved Vegan.
- Transparent labels : which declare the composition of the fabric and the origin of the materials.
- Eco-friendly packaging : plastic-free or made from recycled materials.
- Transparent supply chain : traceability of the production cycle and ethical conditions of workers.
Another important aspect is durability : a sustainable garment must last over time and maintain its quality after many washes.
5. Environmental and social benefits of eco-sustainable fashion
Dressing sustainably is good for everyone. The benefits are tangible and encompass a variety of aspects:
- Less pollution : no pesticides, less chemical waste, fewer microplastics in the seas.
- Water saving : Sustainable fabrics require up to 90% less water.
- Work ethic : support local, fair, and safe production.
- Reduction of textile waste : thanks to recycling and the long-lasting nature of the garments.
- Personal well-being : wearing natural fabrics reduces allergies, irritations and promotes skin perspiration.
6. Where to buy eco-friendly clothes in Italy
More and more people want to know where to buy reliable and certified eco-friendly clothing . The good news is that you don't have to look far. There are solid and transparent companies that have been working for years to offer truly sustainable and accessible clothing.
Online, you can find specialized boutiques offering a wide selection of clothing for women, men, and children. But transparency is crucial: not everything labeled "eco" actually is.
7. Altramoda: the reference point for green fashion
Altramoda is the first webstore in Italy to exclusively offer ethical, natural, and sustainable clothing. Since 2009, it has carefully selected brands and manufacturers that respect the environment, human labor, and human health.
In the Altramoda catalog, you'll find hundreds of eco-friendly items : dresses, pants, sweaters, underwear, shoes, and accessories, all certified and made with natural, biodegradable, or recycled materials. Many items are made in Italy, and the Altramoda brand itself commissions local production with meticulous craftsmanship.
The prices? Affordable, because sustainability should be a choice for everyone. And transparency is at the core: each product page details the materials, certifications, origin, and impact.
8. Frequently asked questions about eco-friendly clothing
What does eco-friendly clothing mean?
Garments made with low-impact, ethical, and transparent materials and processes.
What are the most sustainable materials?
Hemp, linen, organic cotton, lyocell, modal, recycled fabrics.
How can I know if a garment is truly sustainable?
Check the certifications, the label, the brand transparency and the product's shelf life.
Where to buy eco-friendly clothes in Italy?
Altramoda is one of the most reliable platforms, with a vast assortment and over 15 years of experience.
Do eco-friendly clothes cost more?
Not necessarily. On Altramoda, you can find items starting from 15–20 euros, and their long-term value makes them more affordable than fast fashion items.
