The first bottle of incognito® went on the shelves in the Summer of 2007. Starting with a team of two they were passionately committed to help people avoid insect bites and stings. incognito® insect repellent was born out of the misfortune of its creator Howard Carter, who despite taking both anti-malarial tablets and a deet based insect repellent, was struck by malaria during his travels through India. Six months later, during a trip to Asia Howard suffered again from insect bites, this time with Dengue fever. The experience motivated Howard to invent a truly effective, natural insect repellent which would protect people from insect bites all over the world, incognito® was born!

Their mission is to provide customers with an effective, 100% natural insect repellent as strong as any other on the market, yet safe enough to use on babies as young as 3 months. Nobody likes being bitten by insects. Not only is it a nuisance and uncomfortable but mosquitoes, in particular, carry potentially fatal diseases like dengue and malaria. Suitable for all the family, including babies from three months old, these products have been tested to be 100% effective against Zika-carrying mosquitoes as well as performing very well in the prevention of bites from horseflies, sandflies and ticks.

incognito® is a wholly owned Britain brand of Howad Ltd an ethical business, seeking to trade fairly and responsibly with everyone and they have enshrined in their articles of association to donate 10% of all profits to charity. Every decision they make, from who they chose to supply to them to who they use to manufacture and package their products, is evaluated from a social or environmental sustainability perspective. In 2015 they were the very proud winners of the Queens Award for Sustainable Development.



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